When 497 Target Users Say No!

Arunima
7 min readSep 11, 2024

5 Step Fix of a Struggling PM Interview App and What Founders Can Learn From It

Photo by Austin Distel on Unsplash

Picture this: You’re a tech-savvy founder with a dream to help people.

You’ve just poured your heart, soul, and an ungodly amount of caffeine into creating a job magnet website for people who want one.

It’s not just a website, it’s got a lovely coding-like interface for PMs who want to solve guesstimate questions.

Filled with all the hope in the world, you finally launch it to a group of 500 people who are your target audience to a T.

Of course, any founder would expect sh*tloads of traffic, but you hear crickets.

Only 3 people venture into your app, but they like it (so there’s hope I guess)

A founder struggling with this messaged me on X a few days back.

To be honest, as soon as I saw it was a website for job seekers my mind went…

Another app trying to sell to broke people. Whyyy?

But I got my empath brain to shut my business brain up and started to look into it. In this blog, we’ll see how she could turn her business around, and what entrepreneurs can learn from this trajectory.

It’s divided into the following sections

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Arunima
Arunima

Written by Arunima

Love Marketing and Product Building. Created 20+ Info Products. Helped a SaaS grow from $19K MRR to $100K MRR. Sharing SaaS deep dives here.

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