Launched My SaaS and Its Crickets. What’s Wrong!?

Arunima
6 min readAug 8, 2024

5 Silent Killers of Your SaaS Dreams and How to Avoid Them

Founders waiting for their first users

So you’ve built your SaaS. Congrats! But wait, where are all the users?

I recently analyzed a form-builder SaaS (think Typeform alternative) that looked pretty sleek on the outside but had sneaky issues lurking that were stopping users from even clicking “Try now for FREE”

I mean, if you’re failing to get FREE users it’s pretty disheartening.

So, I made a full-fledged 20+ pages report doing a House MD style Differential Diagnosis (think messaging, positioning, landing page, conversion points bla bla bla)

I distilled it down to mistakes you need to avoid so your users don’t avoid you.

If you are a genuine founder who wants to post real MRR screenshots, you will want to read the whole report. It’s at the VERY END.

But let’s start with the distilled version!

1. Vague AF Messaging and Positioning

Tech founders feel like if they throw “Powered by AI” at our faces, we’re gonna open our wallets and whisper “Take it away”

But their dreams get crushed on their launch day.

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Arunima
Arunima

Written by Arunima

Love Marketing and Product Building. Created 20+ Info Products. Helped a SaaS grow from $19K MRR to $100K MRR. Sharing SaaS deep dives here.

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