Create Irresistible Offers That Sell Without Adding Features

Arunima
6 min readOct 16, 2024

1 Value Equation, 1 Formula, 1 Case Study — 100% More Sales

Picture this: You’re scrolling through Google trying to find a tool to help you create Instagram reels. The first result hits you with:

Transforming your content game to supercharge your growth

What the hell does it even mean?

And who has the time to check that out?

Frustrated, you skip to the 4th option. It simply states:

Create viral content from our library 10 times faster

That’s interesting, isn’t it?

Most startup founders think that if their ideas and products are good enough, they’ll come. Spoiler alert: They won’t.

The harsh truth? Even if they do, they get lost because of their words.

A great product doesn’t matter if…

  • You’re not able to convince the audience it is great
  • You’re not able to show the value you bring
  • You’re not able to get them to take action

A single block of text has the power to stop your phone ringing with stripe notifications.

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Arunima
Arunima

Written by Arunima

Love Marketing and Product Building. Created 20+ Info Products. Helped a SaaS grow from $19K MRR to $100K MRR. Sharing SaaS deep dives here.

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